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NORTHUMBERLAND RETAIL NEWS

Monday September 23 2019

Polar Krush launches fizzy frozen drink brand


Polar Krush's new Vortex brand aims to whip up a storm in the fizzy iced drinks market.



Polar Krush launches fizzy frozen drink brand

Polar Krush, the UK-based iced drinks market leader, has announced the launch of a new fizzy frozen brand to take on the competition and meet growing customer demand for self-serve carbonated frozen drinks across the globe.

The ethical iced drinks company’s new ‘Vortex Fizzing Ice Storm’ frozen brand comes in four fizzilicious flavours; Blue Raspberry, Strawberry, Lemon & Lime and Tropical.

It is sold through state-of-the-art self-serve dispensing units, which are available to retailers serving two or four flavours. The units feature eye-catching HD digital video display screens and can serve a massive 430 drinks per hour.

Not only can retailers earn 83% profit on every single drink sold, early customer trials have shown a significant increase in repeat cup purchases, demonstrating the drink has been very well received and the sales potential of the Vortex brand is substantial.

Polar Krush, the family-owned business behind Vortex, has been supplying iced drinks to holiday parks, leisure centres, soft play and trampoline parks, bars and restaurants around the world for 21 years.

It’s new Vortex product is designed to meet consumer demand through high volume outlets, making it ideal for convenience stores, petrol forecourts, fast food retailers, cinemas and theme parks.

It promises to deliver retailers the best value and largest profit margin in the market with no upfront costs and exceptionally low monthly rental agreements.

A responsible company, Polar Krush’s Vortex Fizzing Ice Storm drink contains only natural flavourings; there is no sugar or artificial sweeteners.

Also in keeping with the company’s commitment to minimising its impact on the environment, all Vortex products are supplied in eco-friendly bag-in-box packaging with compostable and re-usable cup options and the company’s revolutionary 100% environmentally friendly spoon straws, which are made from paper and recycled cups.

Michael Reid, Vortex Sales Director, explains: “We are innovators at Polar Krush and pride ourselves on providing excellent products and service to our customers.

“There is limited choice in the frozen carbonated drinks market which is why we made the decision to invest in the development of the Vortex brand. We want to tap into the growing popularity of fizzy frozen drinks and our aim is to offer consumers an exceptional taste experience, which is also a healthier and more environmentally responsible alternative to what’s currently available.”



"There is limited choice in the frozen carbonated drinks market which is why we made the decision to invest in the development of the Vortex brand."
Michael Reid, Vortex Sales Director at Polar Krush








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